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5 Deadly Sins of Research


Knowing the five deadly sins of research will enable you to deal with poor research practices and get more accurate research for your organisation.

  1. Over-Generalization

This sin occurs when a researcher has SOME believable evidence and then simply assumes it applies to all other scenarios too.  A perfect example of this is where a research interviews five people whom drive fast cars and he finds that all the people he had interviewed live in the same area of town, say Block-8. Then the researcher generalizes that all people who live in block 8 drive fast cars.


  1. Selective Observations

This sin happens when the researcher takes special notice of certain people/ events/ occurrences due to the researcher preconceived ideologies and perceptions.  Researcher usually seeks to find evidence to what they already know.


  1. Premature Closure

This occurs when the researcher feels that he/she already knows the outcomes or the answer to the research question. This is most often due to laziness and sloppy research.


  1. Halo Effect

The Halo effect occurs when the researcher decision and generalization is influenced by an author’s status; for instance if you read an article form a renowned author you unknowingly assume that the article is excellent unlike when your read work written from an unknown  author or institution.


  1. False Consensus

The last research sin is where by the researcher cannot clearly differentiate between what their perceptions are and other people’s perceptions; crowd perceptions and personal perceptions may have a huge impact on research biases.

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