Skip to content

Popular Online Surveys and Examples

Popular online surveys and examples


For many reasons, online surveys are a great technique to engage with your audience according to your need and get immediate feedback from your audience. Through online surveys, you can find the most critical topics your client wants to learn or show their interest in. You can also use various online surveys according to your internal business needs too.

At that moment, Market Research Societies all around the world announce that face-to-face data collection and research is not possible due to the Covid-19 outbreak across the globe. So, different Market Researchers, Human  Resource teams and Agencies are have been adjusting their practices according to the current circumstances.

The online survey leapfrogs the limitations that in-person interviews from our previous generations faced during their research. When we compare the new revolutionary digital survey technologies to traditional methods, we can find that it’s a no-brainer to move entirely to online surveys; the associated costs, reduced turn around-time and ability to draw insights by a click of a button. You can easily handle mass data and get an immediate result that the business needs today; not next week! Check-out “Dont get Punched in the face”.

Phone feedback dashboard

The online survey enables researchers to engage with their audiences without face-to-face communicating from almost anywhere over the globe. You can reach and engage with every single respondent simultaneously.

Here are few online survey business cases that we can propose:

  • Employee Engagement Survey
  • Customer Satisfaction Survey
  • Employee Work-Life Balance Survey
  • Mobile/Digital Banking Survey
  • Citizen/Public Feedback Survey
  • Brand Awareness Survey
  • More…
Focus Surveys New Logo

Some popular online survey questions and examples:

During your online survey, the types of questions you can ask from your audiences significantly determine your survey’s success or failure. The most fundamental denominator that can influence your online survey results is the survey questions. In your survey, various questions and answers promote multiple conclusions and even a single and similar question.

We will explore Five critical examples for you to consider in your online survey design. Using different question methods or layouts will make your survey more effective, improve completion and give you accurate data that meets certain data principles that may feed into any data set such as those for Official Statitcs 

1.    Dichotomous Question

A dichotomous variable is also known as a binary variable, takes on one of only two possible values when observed or measured; a simple YES/NO question where the only answers may be Yes or No.


2.    Multiple Choice Question

The multiple-choice question is also known as a nominal variable question. It is a type of question where the answers are used to label or categorize particular attributes of significance. It takes qualitative values representing different categories, and there may be no intrinsic ordering of these options. It can consist of three or more options. You can ask for a single and multiple answers from your audiences. In this method, users can select one answer, but you may also allow them to choose multiple answers, such as “all of the above”.


3.      Demographic Questions

Demographics are one of the most integral parts of the success of an online survey. Demographic questions in a survey allow researchers to gain background information about the survey participants. These demographic questions provide essential context for the collected data. The data enables the researcher to describe their participants and further analyze their data revealing insights that may not be obvious at first glance. Demographic questions may include; age, income, gender, race, number of family members, geographic location, and much more…


4.      Open-ended questions

These type of questions are also beneficial for researchers. Open-ended questions generally cannot be answered with a simple “yes” or “no” response or a predetermined static response. They typically require a more extended response that the researcher can use for analysis. These open-ended questions are excellent for exploring in-depth aspects of the particular issue or topic. This method provides a chance for a respondent to respond in more detail. Open-ended questions require more effort and time and should be used strategically.


5.      Matrix Table questions

Matrix table questions are two-dimensional alternatives of multiple-choice based. In this method, multipoint scales enable their audience to choose only one option. But in multi-select can allow respondents to select multiple choice. 


These are just a few of the survey question types that may be incorporated into your online survey allowing you to meet your business objectives. We will be happy to assist you and our team to optimize the best question mix and layout or more complex variations of other online survey questions formats.

Our team will recommend best practice for online survey design such, online survey logic, online survey layouts, online survey input validation, online survey mobile device optimization, online assessments and online survey performance tracking (access times, drop-out rates, completion rates, time for completion).

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.